As Benjamin Franklin said, “Drive thy business, or it will drive thee.” Make sure that your firm’s management committee knows how well you are managing the library. Have a formal program of library promotions, from the 30-second elevator pitch to the detailed footnotes in a departmental annual report. Libraries that publish news about their services and brand themselves as the “go to” department for research, current awareness and knowledge management enjoy a higher profile. Among the ideas to be examined: hosting a research fair, reporting statistics that affect the bottom line, publishing a departmental newsletter, and branding the library.
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