3:00PM
to 4:00PM

PLL-SIS Program: No More Shushing: Make Some Strategic Noise About Your Library

As Benjamin Franklin said, “Drive thy business, or it will drive thee.” Make sure that your firm’s management committee knows how well you are managing the library. Have a formal program of library promotions, from the 30-second elevator pitch to the detailed footnotes in a departmental annual report. Libraries that publish news about their services and brand themselves as the “go to” department for research, current awareness and knowledge management enjoy a higher profile. Among the ideas to be examined: hosting a research fair, reporting statistics that affect the bottom line, publishing a departmental newsletter, and branding the library.

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